About Max McKeown:
Max McKeown is an English writer, consultant, and researcher specialising in innovation strategy, leadership and culture. He has written six influential books and conducts research with Warwick Business School (Young, 2008). He is a fellow of the RSA. He served on the Advisory Board for the Rollins Center for eBusiness. He earned his Masters in Business Administration and PhD from the Warwick Business School under the supervision of Professor David Wilson and Professor Sotirios Paroutis, who was in turn supervised by Andrew Pettigrew.
Adaptability is about the powerful difference between adapting to cope and adapting to win.
Max McKeownIf you change the rules of the market, you can be more successful than your competitors.
Max McKeown