About Maurice Saatchi: Maurice Nathan Saatchi, Baron Saatchi is an Iraqi-British politician and with his brother, Charles, co-founder of the advertising agencies Saatchi and Saatchi and M&C Saatchi.
Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.
Poetry can't cure cancer, but it can save your life until you die.
Politics is not a world for the squeamish or fainthearted.
Politics is its own world. It is a court and if the king's eye lights on you, you are a powerful figure. If the king's eye wanders elsewhere, you are out, whatever your title.
It's my view that human dignity - an attribute which for years has been taken by the Left in British politics - resides in fact in Tory values of independence, individuality and self determination.
