Quote by: Marshall McLuhan

A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.


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Author Bio


  • NameMarshall McLuhan
  • DescriptionCanadian educator, philosopher, and scholar-- a professor of English literature, a literary critic, and a communications theorist
  • BornJuly 21, 1918
  • DiedDecember 31, 1980
  • CountryCanada
  • ProfessionPhilosopher; Writer
  • AwardsMolson Prize; Companion Of The Order Of Canada