Quote by: Malcolm Gladwell

Testers for 7-Up consistently found consumers would report more lemon flavor in their product if they added 15% more yellow coloring TO THE PACKAGE.


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Author Bio


  • NameMalcolm Gladwell
  • Descriptionjournalist and science writer
  • BornSeptember 3, 1963
  • CountryUnited Kingdom
  • ProfessionJournalist; Writer; Screenwriter
  • WorksThe Tipping Point; Blink; Outliers; What The Dog Saw: And Other Adventures
  • AwardsMember Of The Order Of Canada