Quotes by Luca Cordero di Montezemolo

About Luca Cordero di Montezemolo:

Luca Cordero di Montezemolo is an Italian businessman, former Chairman of Ferrari, and formerly Chairman of Fiat S.p.A. and President of Confindustria and FIEG. He comes from an aristocratic family from the region of Piedmont in Italy. First he graduated in law from La Sapienza University in 1971. Afterward, he studied for a masters in International commercial law at Columbia University in the City of New York. He is one of the founders and former president of NTV, an Italian company which is Europe's first private open access operator of 300 km/h (186 mph) high-speed trains.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

We do not invest in advertising... So racing is the best advertising for Ferrari.

Luca Cordero di Montezemolo

A Fiat Panda, it's the best car in the world.

Luca Cordero di Montezemolo

I always say to my people, 'If you don't sell a Ferrari to a football player, you make a big present to me.' Really. Because they buy to just show off. I don't like.

Luca Cordero di Montezemolo

I don't like nouvelle cuisine, too small bits. I like to have a nice wine, nice pasta, tomatoes.

Luca Cordero di Montezemolo

I think China represents huge opportunities for Europe.

Luca Cordero di Montezemolo

Nobody in Formula One has won so many titles, so many races as I did. So Ferrari for me is crucial; it is more than important.

Luca Cordero di Montezemolo

I speak for all Italian industry that India is number one priority for us.

Luca Cordero di Montezemolo

I'm a full-of-contradictions kind of guy.

Luca Cordero di Montezemolo

Formula 1 has to be more and more also a laboratory, a centre of advanced research for innovative technologies for tomorrow's cars. The KERS is very important in this context, and Ferrari as a manufacturer had, and has, extraordinary support in Formu...

Luca Cordero di Montezemolo

Formula 1 will always have high and strong investment. Who can't make these investments will race in other series.

Luca Cordero di Montezemolo

As far as Alfa is concerned, everything is possible; the brand is extremely sporty and connected to Ferrari since the early days of motorsports.

Luca Cordero di Montezemolo

I don't believe in the electric cars, but I strongly believe in hybrids.

Luca Cordero di Montezemolo

I want to have different Ferraris for different Ferraristi. We have a lot of parallel activities that can increase revenues without being obliged to produce more cars.

Luca Cordero di Montezemolo

These new 'hybrid' F1 cars represent an extremely complex project.

Luca Cordero di Montezemolo

We at Ferrari are a small, dynamic company, and we show what Italy can do.

Luca Cordero di Montezemolo

Ferrari, together with my family, is the owner of my heart.

Luca Cordero di Montezemolo

India is a very, very old country with a history, culture and tradition like Italy. And we can use the English language to be in touch. Then India's industrial situation is similar to us. Both have big companies but are dominated by small and medium-...

Luca Cordero di Montezemolo

'LaFerrari' means 'the Ferrari.' The excellence. In this car, we put everything we are able to do. Our extreme technology, extreme experience, extreme capability. And this has been the first Ferrari totally designed in our design center.

Luca Cordero di Montezemolo

We don't sell a car, we sell a dream. We are Italy's national team. There are many great soccer teams in our country, but there is only one Ferrari.

Luca Cordero di Montezemolo

Ferrari used to be the car that you kept in your garage, took out to polish and show, and put back into the garage.

Luca Cordero di Montezemolo

Author Bio

  • NameLuca Cordero di Montezemolo
  • DescriptionItalian businessman
  • BornAugust 31, 1947
  • CountryItaly
  • ProfessionBusinessperson; Entrepreneur