Quote by: Leo Bogart

The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.


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Author Bio


  • NameLeo Bogart
  • DescriptionAmerican sociologist
  • Born1921
  • DiedOctober 15, 2005
  • ProfessionSociologist