Quote by: Lapo Elkann

The Cinquecento was an engine of motivation at Fiat. It refurbished the image of the entire company. It's a symbol for the company, but it's more than that. It's a global Italian symbol, as Mini is a global British symbol and the Beetle is a global German symbol.


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Author Bio


  • NameLapo Elkann
  • DescriptionItalian businessman
  • BornOctober 7, 1977
  • CountryUnited States Of America
  • ProfessionEntrepreneur; Businessperson