High-quality web content that's useful, usable, and enjoyable is one of the greatest competitive advantages you can create for yourself online.
Quality, relevant content can't be spotted by an algorithm. You can't subscribe to it. You need people - actual human beings - to create or curate it.
In my experience, the content strategist is a rare breed who's often willing and able to embrace whatever role is necessary to deliver on the promise of useful, useable content.
