The words of the Quran all seemed strangely familiar yet so unlike anything I had ever read before,’ he told us. He embraced Islam in 1977, and changed his name to Yusuf, the Arabic for Joseph. ‘I identified with the story of Joseph in the Quran,’ he said. ‘His brothers sold him like goods in the market place.’ Yusuf felt the music business had treated him not like an artist but as a commodity