About Kevin Plank: Kevin A. Plank is an American businessman, CEO and founder of Under Armour, a manufacturer of sports performance apparel, footwear and accessories, based in Baltimore.
I wake up in the morning and I think about one brand. I don't have enough time to wake up twice and think about two.
I'm a big advocate of the power of positive thinking, particularly for small businesses.
As foreign as it would be for you to go running in regular shoes, I want it to be just as foreign for you not to work out in your Under Armour.
You're convincing these big, tough football players to wear what was essentially women's lingerie. There was a little bit of a Jedi mind trick that needed to take place. The product really spoke for itself once guys felt it and touched it.