About Jonathan Ive:
Sir is an English designer and the Chief Design Officer (CDO) of Apple Inc. He oversees the Apple Industrial Design Group and also provides leadership and direction for Human Interface software teams across the company. Ive is the designer of many of Apple's products, including the MacBook Pro, iMac, MacBook Air, Mac mini, iPod, iPod Touch, iPhone, iPad, iPad Mini, Apple Watch and iOS. Steve Jobs considered Ive to be his "spiritual partner at Apple", while Fortune magazine stated in 2010 that Apple design motifs Ive's designs have "set the course not just for Apple but for design more broadly". He also serves as the narrator for most of Apple's product reveal videos. Actor Giles Matthey portrayed him in the 2013 film, Jobs.
I think subconsciously people are remarkably discerning. I think that they can sense care.
Jonathan IveIt's difficult to do something radically new, unless you are at the heart of a company.
Jonathan Ive