Quotes by John Sculley

About John Sculley:

John Sculley III is an American businessman, entrepreneur and investor in high-tech startups. Sculley was vice-president (1970–1977) and president of Pepsi-Cola (1977–1983), until he became chief executive officer of Apple Inc. on April 8, 1983, a position he held until leaving in 1993. In May 1987, Sculley was named Silicon Valley's top-paid executive, with an annual salary of US$2.2M.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or the industrial design, or the system design, and even things like how the boards were laid out.

John Sculley

The healthcare industry has never had a priority on user experience because there has been little competition. Prices have never been transparent.

John Sculley

As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.

John Sculley

Our primary goal in the consumer health service companies I back is helping them create an uncompromisingly great consumer experience.

John Sculley

Apple does magical things, but it does magical things that are a combination of a product, a service, a system, and an experience with no compromised standards. But you don't see Apple off trying to replicate Facebook, and I think it would be surpris...

John Sculley

I think that televisions are unnecessarily complex. The irony is that as the pictures get better and the choice of content gets broader, that the complexity of the experience of using the television gets more and more complicated.

John Sculley

We expect teachers to handle teenage pregnancy, substance abuse, and the failings of the family. Then we expect them to educate our children.

John Sculley

The only thing I would say is, I think there's a lot of future value in Blackberry, but without experienced people who have run this type of business, and without a strategic plan, it would be really challenging.

John Sculley

I have found that I always learn more from my mistakes than from my successes. If you aren't making some mistakes, you aren't taking enough chances.

John Sculley

I didn't appreciate, coming out of corporate America... what it meant to a founder, the creator of the Macintosh, to be asked to step down from the very division that he created to lead the very product that he believed was going to change the world.

John Sculley

I think that Apple has revolutionized every other consumer industry; why not television? The complexity of the experience of using the television gets more and more complicated. So it seems exactly the sort of problem that if anyone is going to chang...

John Sculley

Health care missed the PC and Internet revolutions, but it can't afford to miss the cloud and mobile revolution.

John Sculley

Health innovation, enabled by digital technologies to build big consumer service brands, is an incredibly interesting, complex problem to work on.

John Sculley

I think that the health care industry is so complex that it doesn't necessarily start with a single killer app. You go back to the early days of the personal computer - when I joined the industry, we really didn't know what the killer app was going t...

John Sculley

When I left Apple, it had $2 billion of cash. It was the most profitable computer company in the world - not just personal computers - and Apple was the number one selling computer.

John Sculley

Apple makes really good products, and Samsung makes really good products. It's really a two-horse race. Where I think Apple is exposed: the price points of Apple's products are just so high by comparison with Samsung's.

John Sculley

Over the years, I have developed a pretty good Rolodex.

John Sculley

The future belongs to those who see possibilities before they become obvious.

John Sculley

Timing in life is everything.

John Sculley

One thing about Apple is they have these fanboys - as I always say, 'Sell to the people who love us.' For example when they came up with iPad mini, everyone who had an iPad went out and bought a mini as well.

John Sculley

Author Bio

  • NameJohn Sculley
  • DescriptionAmerican businessman
  • BornApril 6, 1939
  • CountryUnited States Of America
  • ProfessionBusinessperson