Who you affect is more powerful than who you are at any given moment. Nothing is as enduring as a great memory. In the end, its only intangible ideas, concepts, beliefs, and feelings that last. Stone cracks. Wood rots. Skin dies. But great thoughts, beautiful experiences, and inspiring legends… they live forever. If you can change the way people think and feel, the way they see themselves, and the way they interpret the world, it means you can change the way they live their lives, and how they affect others. That is, by far, the longest lasting thing you can create.