Quotes by John Battelle

About John Battelle:

John Linwood Battelle is an entrepreneur, author and journalist. Best known for his work creating media properties, Battelle helped launch Wired in the 1990s and launched The Industry Standard during the dot-com boom. In 2005, he founded the online advertising network Federated Media Publishing. In January 2014, Battelle sold Federated Media Publishing's direct sales business to LIN Media and relaunched the company's programmatic advertising business from Lijit Networks to sovrn Holdings.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

The open web is full of spam, shady operators, and blatant falsehoods. Outside of a relatively small percentage of high quality sites, most of the web is chock full of popup ads and other interruptive come-ons. It's nearly impossible to find signal i...

John Battelle

Bill Gates has become the patron saint of philanthropy and the poster child of rebirth, and from what I can tell, rightly so.

John Battelle

Call it a hunch, but I sense that many of us are not entirely comfortable with a world in which every single thing we buy creates a cloud of data. I'd like to have an option to not have a record of how much I tipped, or what I bought at 1:08 A.M. at ...

John Battelle

Given the trendlines of digital publishing, where more and more large platforms are profiting from, and controlling, the works of individuals, I can't stress enough: Put your taproot in the independent web. Use the platforms for free distribution (th...

John Battelle

Founded by an ex-Apple employee, Nest devices do for thermostats and smoke alarms what the Mac did for PCs - Google Buys Nest made them relevant and far more valuable.

John Battelle

Teenagers aren't loyal to much of anything - especially Internet stuff.

John Battelle

Drones ply the liminal space between the physical and the digital - pilots fly them, but aren't in them. They are versatile and fascinating objects - the things they can do range from the mundane (aerial photography) to the spectacular - killing peop...

John Battelle

Nearly all web publications are driven by the display model, which is in turn driven by page views. But we all know the web is shifting, thanks to mobile devices and the walled gardens they erect. The new landscape of the web is far more complicated,...

John Battelle

If you're going to build something, don't build on land someone else already owns. You want your own land, your own domain, your own sovereignty. Trouble is, so much of the choice land - the land where all the people are - is already owned by someone...

John Battelle

There's a reason publishers don't build on top of social platforms: publishers are an independent lot, and they naturally understand the value of owning your own domain. Publishers don't want to be beholden to the shifting sands of inscrutable platfo...

John Battelle

It's become something of a ritual - every year, Google publishes its year-end summary of what the world wants, and every year I complain about how shallow it is, given what Google really knows about what the world is up to.

John Battelle

As the border between physical and digital gets more permeable, a new kind of literacy emerges. And that literacy is built on a foundation of code - whether it's the codes of letters and words, or the code of bits and algorithms.

John Battelle

I started my career as a liberal arts major from Berkeley, wrote about enterprise IT for a few years, then followed my passion for the digital narrative into graduate school as well (also at Berkeley, the Oxford of the West or, perhaps, the Harvard -...

John Battelle

It seems there is no area in our culture that is not touched, changed, even swallowed by the Internet. It's both medium and message, mass and personal, social and solitary.

John Battelle

I think ad networks is an ongoing story. Federated was a chapter in that story, and it continues to write a new one.

John Battelle

I'll admit it: I'm one of those people who has a Google News alert set for my own name.

John Battelle

The Web 2.0 world is defined by new ways of understanding ourselves, of creating value in our culture, of running companies, and of working together.

John Battelle

Where one industry stumbles, another rises up.

John Battelle

Boxes and rectangles on the side or top of a website simply do not deliver against brand advertising goals. Like it or not, boxes and rectangles have for the most part become the province of direct response advertising, or brand advertising that pays...

John Battelle

WordPress makes it drop-dead easy to start a site. Take my advice and go do it.

John Battelle

Brand marketers don't believe that ad-tech companies view brands as true partners. Ad-tech companies think brand marketers are paying attention to the wrong things. And publishers, with a few important exceptions, feel taken advantage of by everyone.

John Battelle

Author Bio

  • NameJohn Battelle
  • DescriptionAmerican writer
  • BornNovember 4, 1965
  • CountryUnited States Of America