I think a lot of people overlook the importance of the menu as a marketing tool and a way of communicating to the customer what the ambition of their restaurant is. Not only the typeface and the design, but what is it printed on? Is it cheap-looking? Is it the right kind of paper for that restaurant?
Related Authors: Bill Gates Kim Kardashian Elon Musk Tyra Banks Gianni Versace Ferdinand Porsche Rudy Giuliani