I can’t charge you 99 cents for a book called 99 Cents For Some Nonsense, because that would make sense. However, I have to charge you 99 cents, because it makes sense not to. So to do it is logical, and to not do it is logical, and I don’t know what to do! What’s worse, I don’t even know what not to do. I think I’ll flip a coin—a penny—and I’ll flip it 99 times, and the side it lands on 45 times, that’s what I’ll do.