About Howard Rheingold:
Howard Rheingold is a critic, writer, and teacher; his specialties are on the cultural, social and political implications of modern communication media such as the Internet, mobile telephony and virtual communities (a term he is credited with inventing).
You can't pick up the telephone and say, 'Connect me with someone else who has a kid with leukemia.'
Howard RheingoldAdvertising in the past has been predicated on a mass market and a captive audience.
Howard Rheingold