They were in love with him because he was a prince and a faerie and magical and you were supposed to love princes and faeries and magic people. They loved him the way they’d loved Beast the first time he swept Belle around the dance floor in her yellow dress. They loved him as they loved the Eleventh Doctor with his bow tie and his flippy hair and the Tenth Doctor with his mad laugh. They loved him as they loved lead singers of bands and actors in movies, loved him in such a way that their shared love brought them closer together.