About Gunther Kress: Gunther Rolf Kress is Professor of Semiotics and Education in the Department of Culture, Communication and Media at the Institute of Education of the University of London.
The (nation) state's concern had been the development of citizens - social subjects whose identity was shaped by the goals of the state - and the preparation of a labour force serving the needs of a national economy and administration. That state was...
Shifting the frame only slightly, the choice of a theory from among the range of always ideologically founded theories is itself necessarily ideologically motivated. Positioning is unavoidable; positioning is the result of choice from among a range o...