Quote by: Eric Ries

Most entrepreneurs don't need as many customers as they think. A lot of people think 10 is too few for a sample. But if all 10 refused a product, why is that not enough? If you want 100, 1,000 or a million customers, you first have to get 10.


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Author Bio


  • NameEric Ries
  • DescriptionEntrepreneur
  • BornSeptember 22, 1979
  • CountryUnited States Of America
  • ProfessionEntrepreneur; Author