Quote by: Deepak Chopra

You have to think of your brand as a kind of myth. A myth is a compelling story that is archetypal, if you know the teachings of Carl Jung. It has to have emotional content and all the themes of a great story: mystery, magic, adventure, intrigue, conflicts, contradiction, paradox.


Share this:  

Author Bio


  • NameDeepak Chopra
  • DescriptionIndian-American physician, public speaker and writer
  • BornOctober 22, 1947
  • CountryIndia
  • ProfessionMotivational Speaker; Writer; Physician; Internist
  • AwardsCanada India Foundation ("CIF") Chanchlani Global Indian Award