I've always been - as a teacher, as graduate student, as a student, and I think, really, as a child - I've been interested in poems, but not so much for what the take home pay is, what you might sum up from them in moral or intellectual terms or what...
When you read something, and especially when you're reading compellingly great, that becomes part of your identity, at least while you're reading it. You become changed by reading it.
I don't think in terms of projects.