This is the point where the knowing, irony-infused author laughs along with his readers about his time among the aphorisms, how he was once so gullible and needy that he drank deeply of such weak and fruity Kool-Aid. That's some other book. Slogans saved my life. All of them--the dumb ones, the preachy ones, the imperatives, the cliches, the injunctives, the gooey, Godly ones, the shameless, witless ones.