Quote by: Dan Ariely

The experiments show quite clearly that, as you resist more and more temptation, you're actually more and more likely to fail.


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Author Bio


  • NameDan Ariely
  • DescriptionIsraeli American professor of psychology and behavioral economics
  • BornApril 29, 1967
  • CountryUnited States Of America
  • ProfessionEconomist; Psychologist; Educationist