Quote by: Dan Ariely

It seems then that instead of consumers' willingness to pay influencing market prices, the causality is somewhat reversed and it is market prices themselves that influence consumers' willingness to pay.


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Author Bio


  • NameDan Ariely
  • DescriptionIsraeli American professor of psychology and behavioral economics
  • BornApril 29, 1967
  • CountryUnited States Of America
  • ProfessionEconomist; Psychologist; Educationist