Unlike men in the same position, women leaders have to continue to walk the fine line between appearing incompetent and nice and competent but cold. Experimental studies find that, unlike men, when they try to negotiate greater compensation they are disliked. When they try out intimidation tactics they are disliked. When they succeed in a male occupation they are disliked. When they fail to perform the altruistic acts that are optional for men, they are disliked. When they go beyond the call of duty they are not, as men are, liked more for it. When they criticize, they are disparaged . Even when they merely offer an opinion, people look displeased. The perceptive reader will notice a certain pattern emerging. The same behavior that enhances status simply makes less popular. It’s not hard to see that this makes the goal of getting ahead in the workplace distinctly more challenging for a woman.