Quote by: Clayton M. Christensen

When a company identifies how to integrate the processes needed to give the consumer a sense of job completion, it can blow away the competition. A product is easy to copy, but experiences are very hard to replicate.


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Author Bio


  • NameClayton M. Christensen
  • DescriptionMormon academic
  • BornApril 6, 1952
  • CountryUnited States Of America
  • ProfessionPriest; Economist