We're all Running People, as the Tarahumara have always known. But the American approach -- . Rotten at its core. It was too artificial and grabby, Vigil believed, too much about getting stuff and getting it now: medals, Nike deals, a cute butt. It wasn't art; it was business, a hard-nosed quid pro quo. No wonder so many people hated running; if you thought it was only a means to an end--an investment in becoming faster, skinnier, richer--then why stick with it if you weren't getting enough quo for your quid?