Quote by: Christopher Lasch

Relentless improvement of the product and upgrading of consumer tastes are the heart of mass merchandising.


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Author Bio


  • NameChristopher Lasch
  • DescriptionAmerican historian
  • BornJune 1, 1932
  • DiedFebruary 14, 1994
  • CountryUnited States Of America
  • ProfessionHistorian; Social Critic; Writer
  • AwardsGuggenheim Fellowship; National Book Award