Social media is a powerful tool to raise awareness and create change. But we must take care not to rely upon it as a reflection of our charitable efforts.
Gen Y's work best in groups, collaboratively, transparently, interactively and entrepreneurially - and have already created positive change in many local communities and around the world.
The vast majority of Gen Y are lucky; we have been raised to handle, even embrace change, It's something we srive for, and something that we feel we have the ability to create ourselves. We might not always suceed in creating the change we seek; but ...
It has been said already, but bears repeating: no blanket statement can sum up an entire group of people. No book, no chapter, no study, no research report can attempt to do that either. Instead, Understanding Y attempts to start a conversation - one...
Once upon a time, there was a generation of parents who were certain that Elvis Presley's unashamed hip-swivellingvwas most certainly the end of society.
The Kony campaign us an example of how powerful 'slacktivisim' can be, and demonstrates that, with enough worldwide awareness and social pressure, movements like this one have the power to make politicians move. It also makes the ignorant less so. No...
Whether or not it has fully dawned on society, the reality is that Gen Y will soon have to assume the responsibility for a world crafted by previous generations.
