About Brian Solis: Brian Solis is a digital marketing analyst, speaker, and author. He is the principal at Altimeter Group, a research and advisory firm and the author of several books on social media marketing.
Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change.
Information overload is a symptom of our desire to not focus on what's important. It is a choice.