On the other hand, always aim to be the best in what you do and give 100%.
I've found that in business opportunities will constantly emerge or situations develop that make you revise your plans along the way.
I was stuck at home in bed with me and got more and more involved with the Internet. I used it to keep in contact with friends and to make sure I was up to date with everything that was going on in the world.
I still manage to spend around 40 hours a week at work but it is a lot more focused on what can make money as opposed to what makes me look good in the papers.
I decided that the only way there would be a future was to start to cut back.
Most of my time, energy and other resources I use to nurture my projects.
The truth is that most small businesses will not succeed and you need to be emotionally prepared for this.
A world in which others controlled the course of their own development, would be a world in which the American system would be seriously endangered.
When I look back at the way that I was in that documentary I cringe.
I can remember how rude I could be at times to journalists and people phoning up for advice.
Back then, I could be as obnoxious as I liked and people would still come back for more, they had to, I was Benjamin Cohen, the Dot Com sensation.
I prefer the new me a million times more over than the old one.
My parents have been really supportive right from the very beginning.
At the end of the day I'm pleased with the site I created.
Initially, the site was favourably reviewed in a leading new media publication and the word spread.
The first profile piece on myself came about after my Rabbi sent information to the Jewish Chronicle on what I was up to. The story was then picked up by one of the nationals and things grew from there.
Even if someone is already in your market space, ask yourself whether you can approach it from a different angle and thereby secure your own customer base.
The added work load of a degree has made me focus a lot more when I am in work.
And although I like to relax and have fun, my passion is my work.
