Mike Michaelson: The show has generated enormous revenues now equivalent to the gross national product of a small country.
Christof: People forget it takes the population of an entire country to keep the show running.
Mike Michaelson: Since the show is on 24 hours a day without commercial interruption, all those staggering revenues are generated by product placement.
Christof: That's true. Everything on the show is for sale. From the actors' wardrobe, food products, to the very homes they live in.
Mike Michaelson: And of course, all of it available in the Truman catalogue and operators are standing by.