Quote from : Wonder Woman Unbound: The Curious History of the World's Most Famous Heroine Book

Active or ambitious women were not only rare but often evil. Wonder Woman flipped this paradigm by embodying the strength, assertiveness, and independence usually associated with bad girls and villains in a positive heroic light. The Golden Age Wonder Woman was a blatant rejection of the good girl/bad girl binary and even offered a critique of the good girl role.