We no longer need companies, institutions, or government to organize us. We now have the tools to organize ourselves. We can find each other and coalesce around political causes or bad companies or talent or business or ideas.
This practically unlimited supply of advertisers in a fluid marketplace appears to be a new economic model that may insulate Google from some of the dynamics of an economy built on mass and scarcity. Google has its own economy.
Owning pipelines, people, products, or even intellectual property is no longer the key to success. Openness is.
Where some see a new world disorder, others see the opportunity to bring organization.