Your level of audacity affects how well they perceive your idea. Audacity in asking means that you ask for what you actually want. When you are in the heat of the conversation, and things are getting real, and the yes and no affects your bank account, you will sometimes feel a temptation to be safe, rather than... sorry. What a bullshit phrase, by the way. I’d rather die in the pursuit of my peak potential, than live forever in a mediocre, average way.” Excerpt From: “Unlimited Influence: Sell Any Idea One On One.