Emotion goes inside-out. Emotional contagion, though, suggests that the opposite is also true. If I can make you smile, I can make you happy. If I can make you frown, I can make you sad. Emotion, in this sense, goes outside-in.
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.
Six degrees of separation doesn't mean that everyone is linked to everyone else in just six steps. It means that a very small number of people are linked to everyone else in a few steps, and the rest of us are linked to the world through those specia...
In the six degrees of separation, not all degrees are equal.
The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.
Economists often talk about the 80/20 Principle, which is the idea that in any situation roughly 80 percent of the “work” will be done by 20 percent of the participants. In most societies, 20 percent of criminals commit 80 percent of crimes. Twen...
That is the paradox of the epidemic: that in order to create one contagious movement, you often have to create many small movements first.
Look at the world around you. It may seem like an immovable, implacable place. It is not, With the slightest push - in just the right place - it can be tipped.
