Students didn't much like those who verbally or physically beat the crap out of them. But when researchers began measuring aggression alongside perceived popularity, they found an undeniably strong link. Recent studies conclude that aggressive behaviors are now often associated with high social status. Psychologists no longer view aggression as a last-resort tactic of social misfits. Now they see aggression as a means toward social success. (This does not, however, mean it is admired.)