Until you understand your customers - deeply and genuinely - you cannot truly serve them
Soul Trader: Putting the Heart Back into Your BusinessUnlike sport in business the win-win is the best possible score
Soul Trader: Putting the Heart Back into Your BusinessCustomer conversion is dependent on the right customer conversation
Soul Trader: Putting the Heart Back into Your BusinessUntil you understand your customers - deeply and genuinely - you cannot hope to serve them
Soul Trader: Putting the Heart Back into Your BusinessIt is one thing doing what you love for a living. It is another thing doing what you love with love
Soul Trader: Putting the Heart Back into Your Business