The mistake we all make is in assuming anybody remembers damnthing from one day to the next. If that were true, we'd stop getting involved with approximately the same kind of wrong lover each time, we'd learn the lessons of history, the death penalty...
Entertain, yes. That goes without saying. But a good writer does that automatically, it's built into the machine. Telling a thumpingly good, mesmerizing story is what one does without question. But beyond that, any writer worth his/her hire knows tha...