Quote from : Shooting in the Wild: An Insider's Account of Making Movies in the Animal Kingdom Book

Audiences see personalities on shows interacting with wild animals as if they were not dangerous or, at the other extreme, provoking them to give viewers an adrenaline rush. Mostly, the animals just want to be left alone, so it’s not surprising that these entertainers are seriously hurt or even killed on rare occasions. On one level, it’s that very possibility the shows are selling.