Made to Stick: Why Some Ideas Survive and Others Die Quotes

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Anger prepares us to fight and fear prepares us to flee.

Made to Stick: Why Some Ideas Survive and Others Die

The most basic way to get someone's attention is this: Break a pattern.

Made to Stick: Why Some Ideas Survive and Others Die

The first problem of communication is getting people's attention.

Made to Stick: Why Some Ideas Survive and Others Die

If I already intuitively "get" what you're trying to tell me, why should I obsess about remembering it? The danger, of course, is that what sounds like common sense often isn't.... It's your job, as a communicator, to expose the parts of your message...

Made to Stick: Why Some Ideas Survive and Others Die

To make our communications more effective, we need to shift our thinking from "What information do I need to convey?" to "What questions do I want my audience to ask?

Made to Stick: Why Some Ideas Survive and Others Die

People tend to overuse any idea or concept that delivers an emotional kick.

Made to Stick: Why Some Ideas Survive and Others Die