Quote from : Lexicon Book

What we're doing, or, I should say, what doing, since no one has taught me any good words, is dropping recipes into people's brains to cause a neurochemical reaction to knock out the filters. Tie them up just long enough to slip an instruction past. And you do by speaking a string of words crafted for the person's psychographic segment. Probably words that were crafted decades ago and have been strengthened ever since. And it's a of words because the brain has layers of defenses, and for the instruction to get through, they all have to be disabled at once.' Jeremy said, 'How do you know this?' 'Do you think I'm smart?' 'I think you're scary,' he said.