Communication without a specific focus is just noise. It achieves little beyond taking time and energy.
The greatest challenge on the Web in the twenty-first century is to connect with your target audience in a way that enriches both them and you.
To succeed in the digital realm, technology has to provide a strong disruptive element right from the start. If things cannot be done differently , a transition to digital is not going to be compelling enough for a wide enough adoption to create sust...
Real-time marketing is not for everyone. To take advantage of it, you need to have a clear idea of what it is you want to achieve through it.
We are hard-wired to engage with those we trust, and this hard-wiring has led to a constant push for greater interaction and connection on the Web.
