Not at all. It's why people come. They say it's about looking smart, or beautiful, or professional, but it's not. Gray-haired ladies try to recapture their former brunette. Brunettes want to go blond. Other women go for colors that don't arise in nature. Each group thinks it's completely different than the others, but I don't see it that way. I've watched them looking at themselves in the mirror, and they're not interested in conforming or rebelling, they just want to walk out of here feeling like themselves again.