Martin explains that working with architects in the Arup SoundLab has led to improved collaborations: 'We can relate to architects much better. If we are brought on board at the ideal time, which is if we are brought on board at concept, we can sit with the architect and say...this is what you have to work with. They can hear and they can understand it. Then from their first ideas and concepts they are much more willing to work with us when we talk to them about shape and form.