Quote from : A Fine Balance Book

I made up three lists: Candidate's Accomplishments (real and imaginary), Accusations Against Opponent (including rumours, allegations, innuendos, and lies), and Empty Promises (the more improbable, the better). Then it was merely a matter of taking various combinations of items from the three lists, throwing in some bombast, tossing in a few local references, and, there it was - a brand new speech.