We do not like the truth because it is simple, we do not want the truth because it is hard, and we do not trust the truth because it is free. Perhaps because many are idealists and publishing is so frustrating, writers are particularly vulnerable to believing in those who offer hope in exchange for cash. Writers know life is tough and we all want to think of an easier way. Maybe for a rare few, there is. If you count on that, you are a chump and somebody is going to take your money and break your heart.